Jeremy Bloom Takes the Helm as X Games CEO

Jeremy Bloom Appointed CEO of X Games

In a significant move for the world of extreme sports, Jeremy Bloom, the former Olympic freestyle skier and dual-sport athlete, has been announced as the new CEO of the X Games. This transition reflects not only Bloom's illustrious background in sports but also his entrepreneurial spirit and commitment to the industry he loves.

A Personal Honor and Professional Milestone

Bloom expressed that leading the X Games represents both a personal honor and a professional milestone. In a recent statement, he remarked, "The opportunity to lead the X Games is more than just a professional milestone – it's a deeply personal honor." Bloom’s connection to action sports is profound, as he describes returning to his roots as feeling like coming home.

Athletic Background

Bloom, now 42, has built an impressive legacy as both a skier and football player. Throughout his career, he blazed trails in two demanding sports, showcasing his talents on the mogul slopes and the football field for the Colorado Buffaloes. Despite his achievements, Bloom had to navigate the complexities of NCAA regulations that prevented him from pursuing his dual ambitions freely. In a time when athletes faced strict regulations regarding sponsorships, his efforts to balance both sports were complicated, leading to challenges that he had to overcome.

Career Highlights

Post his athletic career, he ventured into philanthropy and entrepreneurship. In 2008, he founded the "Wish of a Lifetime" foundation, an organization dedicated to granting wishes for older adults, demonstrating his commitment to making a positive impact on the community.

Bloom also co-founded a successful business-to-business marketing software company, Integrate, where he served as CEO until its acquisition by Audax Private Equity. This blend of sports and business acumen makes him an ideal candidate to lead the X Games into its next chapter.

Future of X Games

With the Winter X Games scheduled to kick off in Aspen next month, Bloom's priority will be to enhance the experience for athletes and fans alike. Jeff Moorad, a partner at MSP and the executive chairman of X Games, expressed his excitement, stating, "We are thrilled to welcome Jeremy as the leader of X Games. His dedication, athletic experience, and proven track record of building and managing successful companies will be instrumental in continuing to elevate our X Games properties and the X Games League."

Looking Ahead

While Bloom's signature sport of moguls is not yet part of the X Games lineup, he remains hopeful, mentioning in a text, "They don’t have my sport, (asterisk) yet.” This optimism hints at potential expansions or changes under his leadership, aligning with his vision to create opportunities for all action sports athletes.

With Jeremy Bloom at the helm, fans and athletes can anticipate exciting developments as the X Games continue to captivate extreme sports enthusiasts globally.