A.J. Brown’s Journey with 'Inner Excellence' on the Sideline
Discover how A.J. Brown uses 'Inner Excellence' by Jim Murphy to enhance his mental game during intense moments.

A.J. Brown’s Journey with 'Inner Excellence' on the Sideline
During the Philadelphia Eagles' playoff game against the Green Bay Packers, wide receiver A.J. Brown was caught on camera reading the book Inner Excellence by Jim Murphy. This moment sparked intrigue about why this particular mental skills book has become a staple in Brown's game day routine.
The Role of 'Inner Excellence' in Brown's Game
Recommended to him by teammate Moro Ojomo, A.J. Brown adopted Inner Excellence into his life earlier this season, and he claims to read about two books each month, favoring non-fiction. This habit not only keeps him engaged but also uplifts his mental state during games. He emphasizes that the book helps him maintain a clear mind and unburdened heart, which is essential in his high-pressure profession. Brown states, "It gives me a sense of peace." This philosophy underlines the essence of mental resilience that elite athletes often require.
Insights from Jim Murphy
Jim Murphy, the author, faced struggles transitioning from a minor-league baseball player to a performance coach after injuries cut his athletic career short. He spent years reflecting on key life lessons, leading him to pen Inner Excellence, which addresses how athletes can perform at their best while finding personal peace and clarity.
Key Lessons from 'Inner Excellence'
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Mind Over Matter: Murphy insists that the mind can be an athlete’s best ally or worst enemy. In a sport like football, where emotions can run high, the ability to maintain mental composure is critical. Brown notes that he often turns back to the book for guidance during games, especially when faced with adversity, saying it helps him refocus after a missed pass or a touchdown.
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The Infinite Game Perspective: Murphy’s book encourages readers to shift their mindset from seeing life as a zero-sum game to recognizing it as an infinite game where learning and growth are continuous. This reframing can alleviate the pressures of instant outcomes.
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Personal Reflections: Throughout the book, Murphy shares anecdotes, particularly about an 18th-century Japanese samurai whose fall from grace plummeted him into despair. This narrative serves as an analogy for embracing life's challenges and recognizing that each setback is merely feedback rather than failure.
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Humility in Performance: A.J. Brown has highlighted sections about maintaining humility. He mentions, "If you’re humble, you can’t be embarrassed," reflecting on the importance of learning from every situation on and off the field.
A.J. Brown’s Game Day Rituals
During the Eagles' game, as the team faced obstacles, A.J. Brown's persistence through reading and reflecting on Inner Excellence showcased his dedication to mental fortitude. Despite a challenging game, where he only caught one pass for 10 yards, his confidence in the practices encouraged by the book remained unshaken.
Murphy remarks on the viral attention that followed Brown's public display of reading, stating, "It’s amazing. I’m just really grateful I can be a source of hopefully some good thoughts and wisdom for him." This connection between the athlete and the author highlights a growing trend in sports where mental health and performance psychology are prioritized.
The Community Impact
Brown’s advocacy for reading and personal reflection encourages many within the sports community to recognize the vitality of mental health in achieving success. His teammates have dubbed the book 'The Recipe', accentuating its role in their locker room culture. The recognition the book has gained on social media, particularly after a significant game, illustrates its impact beyond just football.
Conclusion
As A.J. Brown and the Eagles progress through the playoffs, his unwavering commitment to personal growth via Inner Excellence showcases how mental training can empower athletes against the backdrop of high-stakes competition. In a world where success is often quantified, Brown’s approach serves as a poignant reminder that true excellence stems from inner peace and resilience.
Whether first picking up Inner Excellence as a reaction to his frustrations or as a guide for success, Brown exemplifies the increasing significance athletes place on mental health. In doing so, he invites a broader conversation about the necessity of mental clarity and emotional resilience in sports and life, reinforcing that the game is, indeed, mental.